Posts Tagged tradedoubler
His Name Is Theo And He Talks About Ryman
Posted by Jason Dale in Affiliate Marketing on July 18, 2010
Ryman are a UK stationery and office supplies retailer, and they’ve relaunched their site and by the sounds of it their affiliate programme. To celebrate the relaunch their agency, Locker Room, and Tradedoubler have pulled off a bit of coup and managed to get Ryman’s Chairman and Dragon’s Den star Theo Paphitis to record a video message for affiliates of Ryman. Take a look below.
Theo thinks that together “we can do a lot better” and “make more money” and that the new website will help to take the Ryman affiliate programme to the next level. In typical Dragon’s Den style, he even manages to get in a mention about his kid’s inheritance. Theo’s main message though is about commission and in order to motivate affiliates to start to work with Ryman there’s a fixed 10% commission rate for the next four weeks.
OLD wonders though if this could this have gone one step further?
Commission increases are lovely, but sometimes it’s what can’t be bought that’s often more desirable or more valuable. Imagine if the above message concluded with “at the end of September, we will be selecting one lucky affiliate to come to London for an all expenses paid lunch with Theo, where you can chat about your business and affiliate marketing before taking a trip to Dragon’s Den”.
Would that be more motivational?
For me personally I’d say yes. I’m not a Ryman affiliate and I’m afraid the video doesn’t really get me wanting to head over to Tradedoubler and get promoting. I was almost won over by the mention of the great zoom feature though, but for now “I’m out”!
Staying with Dragon’s Den this poses an interesting thought!
Now that we know Theo is fully behind affiliate marketing it’ll be interesting to see how he reacts if any affiliate companies appear on the programme in the future and what he says about them. He’s invested in an affiliate company before, having offered to spend £200,000 on Gaming Alerts. Perhaps not the best use of his kid’s inheritance!
Anyway, it’s great to see a household business name giving a boost to affiliate marketing and maybe Theo’s message will spark a trend of similar videos! Perhaps Theo will be manning the Ryman stand at A4UExpo or better still appearing in a regular “Ryman’s Affiliate Video” bulletin?
All I’ll say is “thanks Theo” for choosing to talk about Ryman and not La Senza. Trying to fit in the Duran Duran “Rio” inspired title would have been much tougher.
Tradedoubler Support? Computer Says No…
Posted by Kirsty McCubbin in Affiliate Marketing on November 4, 2009
I don’t usually do blogging without making more than one effort to contact a company, but this time I’m making an exception and I’m making it for Tradedoubler and their dreadful support system. I’m seriously considering indulging in a bit of brand name bidding because I reckon it might well be the only way to get Tradedoubler to actually talk to me in a time period that can be described as “less than an ice age”.
I submitted a support request quite a few days ago. I know they got it because I got a “we have your support request” mail back. I can’t remember how long ago and I can no longer find the mail, but I was already annoyed about it on October 28th when I posted about it on Twitter.
So In The Spirit Of Comparison…
Here is the time it took a recent support request from another network to be responded to.
Affiliate Window:
Ticket Submitted: 27 Oct 2009 23:53
Response: 28 Oct 2009 11:18
Within 3 hours of office hours resuming. Nice one Awin.
But Of Course, Tradedoubler Know All This….
Because people never cease talking about it on forums and blogs, and they have been talking about it for some time. To be fair there has been one time this year (June I think) where a support ticket was answered within 72 hours, which I consider to be adequate. I remember being distinctly surprised by this. I’ll also be honest, this ongoing issue means I only ever contact Tradedoubler when its absolutely unavoidable.
Do I Need To Know The Secret Handshake?
I don’t have any contacts in there I can use (which is the first thing anyone suggests I need) but why should I need a direct line to one of their staff to get a simple request sorted? In this case I need my payment details altering before the next run else I’ll miss out, so I’m feeling moderately aggravated about the whole thing.
Lets Try This One More Time…
I am now off to re-submit my request. Perhaps they did reply and it got lost somewhere in cyber space, or perhaps my request vanished into the ether quite at random. But is it absolutely out of the question that a multi million pound company might have a communications system that works? Or am I being foolish? Tradedoubler have beautiful offices in the centre of London, a massive client base, and an internation operation. But do they have a support ticket system that works?
Lets leave that one for Tradedoublers newest member of staff to answer….
Computer Says No…..
P.S. Read This Post About Their 2007 Same Day Response Promise.
**edit – I had contact from TD and it transpires that they did respond to my original support ticket (on the first working day they got it) it’s just that I didn’t get it. So they did do what they should have – but alas because they don’t have a support section for me to log into and check on these things, I didn’t know. This is a bit of a shame as the network are probably copping bad PR for “ignored” support queries that they answered promptly and efficiently. I feel TD need to invest in one of these as I think people would see a marked improvement overnight in what is often seen as a poor support service.
This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK
Tradedoubler Support? Computer Says No…