Posts Tagged time saving
Outsourcing is The New Black – What a Difference a Year Makes!
Posted by Kirsty McCubbin in Affiliate Marketing on June 8, 2010
As I’ve mentioned before, I’ve been going through an exercise to outsource tasks that take up a large amount of my time but could be done cost effectively by someone else. The process itself began falteringly about a year ago and has recently come to full fruition.
As things have gathered pace with project “Just Let It Go Kirsty” I’ve recently read, digested, and implemented some of the principles in…
Four Hour Work Week – The Outsourcer’s Bible
The Four Hour Work Week was written by the inspirational (and hilarious) Tim Ferriss. The sections of his book about outsourcing life were very pertinent and helped me realise that outsourcing should be about ridding myself of just about anything I don’t really enjoy doing if I can afford to do it. The biggest benefit for me in reading this book was realising that my time has a value, and that I should not treat it as a “free” resource.
I loved the mindset I found in this book – there were so many “oh my god, he’s so right I just never thought of it that way before” moments.
From protecting your personal time, to focusing on the 20% of your work that brings in 80% of your income – the book was jammed with inspiration. I know lots of my affiliate colleagues have read this book – but if you haven’t yet taken a look at it I do recommend it. Tim has a highly entertaining and easy to read writing style, so not your average hard to digest business book.
What A Difference A Year Makes..
Since I last posted on this topic a month ago, I’ve spent a lot of time putting the systems in place I spoke about in my last post. The result on my workload has been absolutely transformational. I’ve gone from struggling to progress to knowing things are zipping along with me only being involved a supervisory capacity. In the last 3 weeks this has been particularly valuable as I’ve not felt able to do anything more than give affiliate marketing a cursory glance after the recent loss of my grandmother.
The situation, although very sad for me, has really shown the benefit of the process. It’s meant I’ve been able to take as much time out as I’ve wanted without worrying about the business losing momentum. That concern is often a huge source of stress for me generally for various different reasons – and the knowledge that I’ve finally kicked it to the kerb is very rewarding.
Kirsty’s Outsourcing Honour Roll
I’m really feeling good about all the things I no longer have to worry about and spend time on. So here’s my “Things I Don’t Have To Do Any More Honour Roll”
Personal
- Household cleaning – this may well be my favourite I’ve always hated domestic chores. Time saved – 12 hours per month. Plus another 3 or 4 moaning about it / not looking forward to doing it
- “Boring” gardening – getting out into the wilds of my QLD bush block is one of my pleasures, but the boring stuff such as lawn mowing, lopping, pruning, and carting palm fronds to the tip… I hate doing it, and I hate nagging Duncan to help me to do it. Time saved – 2 hours per month, and Duncan doesn’t get berated for letting our front lawn get embarrassingly long any more so a real benefit to our marriage!
Total Personal Time Saved: 14 Hours
That’s enough time for Duncan and I to have two fun days out together instead of doing tedious chores as soon as our leisure time swings around each week.
Business
- Content Writing – Time Saved 35 hours per month
- Content Posting – Time saved 40 hours per month
- Link Building – Time saved 8 hours per month
Total Business Time Saved: 83 hours
Time saved is one factor, but I’ve not considered the concept of time gained before now. Content Now do way more work on link building than I or anyone else could achieve in the 8 hours or so a month I previously spent struggling away – so the net benefit to the business is actually greater than before. Similarly, I’ve ramped up the amount of content being written by engaging two different writers to work for me. Writer number two (who also happens to be my mother!!!!) is adding a further 20 hours or so of writing time to the business that wasn’t there before.
And This Means…
Duncan and I have a standard working week of 4 x 6 hour days equating to 104 hours work in the average month. Recent efforts have removed 41.5 hours from that total for each of us.
Our new working week to get the same amount done? (more actually!) 2.5 days
At the moment we are still going to work 4 days a week and use the extra time to sort out all the things that we had fallen behind with and want to get sorted. For example, Lingerie Brands has been long overdue a re-design and is now sporting an improved look, and has had a lot of the inefficiencies it’s suffered from for ages weeded from it’s structure. The result is that already we’re seeing increased indexing and traffic thanks to us finally sorting out an issue with permalinks that was stopping pagination plugins from working.
But Don’t Worry Tim… The Mini Retirement’s Still On
We will indeed be cutting back our working hours to 2.5 days a week, or most likely 2 days one week and 3 the next, as soon as we have caught up with all of the tasks we need to perform to get our sites ship shape once more.
We will then be taking a series of Mini Retirements just like Mr Ferriss suggests (I’d always called these breaks we take skiving but that’s definately a more glam description!).
First up, we are taking 2.5 months off from September to Mid November. We will be exploring our area of the Australian East Coast with some visitors during September, followed by a 6 week jolly to Europe (with South East Asian hols on the way there and back). After 2 entire weeks of work we will once more abandon our computers for another month of Australian R&R with some friends, culminating in a Sydney new year spectacular.
And you guys thought I’d got boring recently, didn’t ya?
This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK
Outsourcing is The New Black – What a Difference a Year Makes!
Today Is The First Day Of My New Affiliate Life…
Posted by Kirsty McCubbin in Affiliate Marketing on May 5, 2010
Apologies for the longer than usual radio silence by the way. I went on a holiday to celebrate the end of the destruction of my home!
Yep, that’s right… Today was my first proper day back at work after all the general noise and mess of our renovation project. During the 3 months of utter chaos I found it unbelievably difficult to get any actual work done but I was determined to at least do something with the time that I could look at and say “that was really a worthwhile achievement”.
Kicking Office Boredom into Touch…
Back in March I realised that the way I’ve been working just isn’t jiggling my affiliate mojo any more. With that in mind I set about analysing how we use time and what it would cost to significantly reduce the amount of time spent engaged in repetitive tasks that aren’t particularly specialised.
So What’s Been Drinking Up Our Working Hours?
I decided to look at two key things: -
- Writing Content
- Posting Content
Short phrases, but these two things are a huge part of what keeps our business moving and growing. For the last 15 months Duncan and I have done a tremendous amount of this as we’ve shifted the business away from reliance on PPC and put a lot of effort into making the sites we do send PPC traffic to unique and filled with added value for the site user.
It’s Been Great, But Dear God It’s Boring!
We had a sit down and worked out how much time we were spending on average doing this important, but frankly simple, task. You ready?
Time Kirsty Spends Writing & Posting Content: 35 Hours Per Month
Time Duncan Spends Posting Content: 40 Hours Per Month
Total: 75 Hours Per Month
Thats An Awful Lot Of Hours!
Not only is that a mahoosive chunk of time, I realised that it also represented a bottleneck. I’ve been outsourcing some content writing for quite some time now to increase output. However, Duncan had no more time he could devote to posting up said content without going mad with boredom and letting other important tasks slide. In fact, for a long time now he’s struggled to keep up with all his tasks and I’ve started “slacking off” because I was getting fed up.
It Occurred To Me That All of This Was Work That Someone Else Could Do. So…
- I got a friend to write me a Wordpress script that will post all our content for us from a CSV spreadsheet.
- I increased my order with my content writer(s) so that output was the same as previously, and then added 20% for good measure. All content is now output into csv format by the writer all ready for posting.
This means that not only have I freed up 75 hours that Duncan and I can do something else with every month, I’ve removed a bottleneck that was stopping us from growing the business more quicky.
How Much Has Freeing 75 Hours Cost Us?
Content: £800 per month
Script: £0 (excellent mates rate eh?!)
This means that to free up no less than 5 days per month each (and bearing in mind we only work an average of 17 days per month) we are paying the roughly £10 an hour to have someone else do tasks we really have grown to hate and therefore have started to do badly. 30% of our workload has now been lifted and at a cost that represents a *lot* less than 30% of our business profits.
Obviously I will have to spend some time every month sorting out who is writing what, but I’m hoping to get that down to about a morning’s work at the start of each month.
I Feel Great!
It’s a great feeling to have finally sorted this out. Words can’t express how good I feel so I shall leave y’all with a picture from my recent wee break that really sums it all up.

Ahhh… that is SO much better
P.S. I’m hoping to now have a little more time to spend on here engaged in writing I really do enjoy
This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK
Today Is The First Day Of My New Affiliate Life…
