Posts Tagged outsourcing

Now Why Am I Content with Content Now?

I’ve always been a firm believer that the content on your website should be your own work. But, even old ducks can learn new tricks and also realise there’s actual benefit in outsourcing tasks to others. Time is a precious commodity and no matter how many pointless sites we kill off or tasks we automate there’s always something new to fill the void.

Affiliate marketing was meant to get easier, but it just seems to be an endless stream of admin, updating, twittering, coding, stat checking, blogging, facebooking, emailing, banner removing, banner updating, writing content and hoping that someone buys something to earn you a couple of quid.

This often means that somethings, well one thing – content – tends to get slammed to the back burner. It’s often the “I’ll do that later” item on the to do list I’ve not yet written. Yet, in order to keep some sites ticking over they do need a little bit of daily content and they’re just not getting it and therefore not keeping up with The Jones.

So enter right Content Now and their news service.

Having been the primary writer on Loquax (well actually only writer), giving up this task to an unknown quantity was a bit scary. I like knowing what’s being written, have a structure I like and know (roughly) how I want it to appear. Letting someone else do this is a big deal… ask Jude! So, having emailed Kieron and Simon at Content Now to get the ball rolling for content, I honestly expected a couple of weeks of tweaks, alterations and “not quite rights”, possibly followed by “well we tried it”.

I needn’t of concerned myself and in fact wish we’d done it sooner.

The content is more than fine and more importantly frees up a boat load of time. After the initial month we doubled the order. Any questions are immediately answered and if there’s something not quite right, it’s sorted out quicker than Robert Green can say “whoops, slippery ball”.

Recommended? Most definitely!

Outsourcing “news” though does have a disadvantage in that you’re never quite sure what’s going to arrive in your inbox. Is it what you really want? Is it what you’d do yourself? It can be a worry, at least initially! However, this is actually an advantage. More often than not the content I was writing was a bit fixated (i.e. I stuck to the stuff I wanted to write about). Outsourcing has broken a few barriers and expanded what we cover.

The outsourced content also means I can focus on what I like doing, and if that involves nothing or watching 11 gutless Englishmen lose to Germany then so be it. It’s all good news.

As mentioned above picked up free time has an uncanny knack of getting rapidly filled and there have been much needed tweaks to a couple of sites and extra content added in places, which previously wouldn’t have been done if I’d been doing the routine bits and bobs. However, outsourcing was to make my affiliate life easier not busier.

The key now is to make sure it stays that way!

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Outsourcing is The New Black – What a Difference a Year Makes!

As I’ve mentioned before, I’ve been going through an exercise to outsource tasks that take up a large amount of my time but could be done cost effectively by someone else.  The process itself began falteringly about a year ago and has recently come to full fruition.

As things have gathered pace with project “Just Let It Go Kirsty” I’ve recently read, digested, and implemented some of the principles in…

Four Hour Work Week – The Outsourcer’s Bible

The Four Hour Work Week was written by the inspirational (and hilarious) Tim Ferriss.  The sections of his book about outsourcing life were very pertinent and helped me realise that outsourcing should be about ridding myself of just about anything I don’t really enjoy doing if I can afford to do it.  The biggest benefit for me in reading this book was realising that my time has a value, and that I should not treat it as a “free” resource.

I loved the mindset I found in this book – there were so many “oh my god, he’s so right I just never thought of it that way before” moments.

From protecting your personal time, to focusing on the 20% of your work that brings in 80% of your income – the book was jammed with inspiration.  I know lots of my affiliate colleagues have read this book – but if you haven’t yet taken a look at it I do recommend it.  Tim has a highly entertaining and easy to read writing style, so not your average hard to digest business book.

What A Difference A Year Makes..

Since I last posted on this topic a month ago, I’ve spent a lot of time putting the systems in place I spoke about in my last post.    The result on my workload has been absolutely transformational.  I’ve gone from struggling to progress to knowing things are zipping along with me only being involved a supervisory capacity.  In the last 3 weeks this has been particularly valuable as I’ve not felt able to do anything more than give affiliate marketing a cursory glance after the recent loss of my grandmother.

The situation, although very sad for me, has really shown the benefit of the process.  It’s meant I’ve been able to take as much time out as I’ve wanted without worrying about the business losing momentum. That concern is often a huge source of stress for me generally for various different reasons – and the knowledge that I’ve finally kicked it to the kerb is very rewarding.

Kirsty’s Outsourcing Honour Roll

I’m really feeling good about all the things I no longer have to worry about and spend time on. So here’s my “Things I Don’t Have To Do Any More Honour Roll”

Personal

  • Household cleaning – this may well be my favourite I’ve always hated domestic chores. Time saved – 12 hours per month. Plus another 3 or 4 moaning about it / not looking forward to doing it ;)
  • “Boring” gardening – getting out into the wilds of my QLD bush block is one of my pleasures, but  the boring stuff such as lawn mowing, lopping, pruning, and carting palm fronds to the tip… I hate doing it, and I hate nagging Duncan to help me to do it. Time saved – 2 hours per month, and Duncan doesn’t get berated for letting our front lawn get embarrassingly long any more so a real benefit to our marriage!

Total Personal Time Saved: 14 Hours

That’s enough time for Duncan and I to have two fun days out together instead of doing tedious chores as soon as our leisure time swings around each week.

Business

  • Content Writing – Time Saved 35 hours per month
  • Content Posting – Time saved 40 hours per month
  • Link Building – Time saved 8 hours per month

Total Business Time Saved: 83 hours

Time saved is one factor, but I’ve not considered the concept of time gained before now.  Content Now do way more work on link building than I or anyone else could achieve in the 8 hours or so a month I previously spent struggling away – so the net benefit to the business is actually greater than before.  Similarly, I’ve ramped up the amount of content being written by engaging two different writers to work for me. Writer number two (who also happens to be my mother!!!!) is adding a further 20 hours or so of writing time to the business that wasn’t there before.

And This Means…

Duncan and I have a standard working week of 4 x 6 hour days equating to 104 hours work in the average month.  Recent efforts have removed 41.5 hours from that total for each of us.

Our new working week to get the same amount done? (more actually!)  2.5 days

At the moment we are still going to work 4 days a week and use the extra time to sort out all the things that we had fallen behind with and want to get sorted.  For example, Lingerie Brands has been long overdue a re-design and is now sporting an improved look, and has had a lot of the inefficiencies it’s suffered from for ages weeded from it’s structure.  The result is that already we’re seeing increased indexing and traffic thanks to us finally sorting out an issue with permalinks that was stopping pagination plugins from working.

But Don’t Worry Tim… The Mini Retirement’s Still On

We will indeed be cutting back our working hours to 2.5 days a week, or most likely 2 days one week and 3 the next, as soon as we have caught up with all of the tasks we need to perform to get our sites ship shape once more.

We will then be taking a series of Mini Retirements just like Mr Ferriss suggests (I’d always called these breaks we take skiving but that’s definately a more glam description!).

First up, we are taking 2.5 months off from September to Mid November.  We will be exploring our area of the Australian East Coast with some visitors during September, followed by a 6 week jolly to Europe (with South East Asian hols on the way there and back). After 2 entire weeks of work we will once more abandon our computers for another month of Australian R&R with some friends, culminating in a Sydney new year spectacular.

And you guys thought I’d got boring recently, didn’t ya?   ;)

This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Outsourcing is The New Black – What a Difference a Year Makes!

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Today Is The First Day Of My New Affiliate Life…

Apologies for the longer than usual radio silence by the way. I went on a holiday to celebrate the end of the destruction of my home!

Yep, that’s right…  Today was my first proper day back at work after all the general noise and mess of our renovation project. During the 3 months of utter chaos I found it unbelievably difficult to get any actual work done but I was determined to at least do something with the time that I could look at and say “that was really a worthwhile achievement”.

Kicking Office Boredom into Touch…

Back in March I realised that the way I’ve been working just isn’t jiggling my affiliate mojo any more. With that in mind I set about analysing how we use time and what it would cost to significantly reduce the amount of time spent engaged in repetitive tasks that aren’t particularly specialised.

So What’s Been Drinking Up Our Working Hours?

I decided to look at two key things: -

  • Writing Content
  • Posting Content

Short phrases, but these two things are a huge part of what keeps our business moving and growing.  For the last 15 months Duncan and I have done a tremendous amount of this as we’ve shifted the business away from reliance on PPC and put a lot of effort into making the sites we do send PPC traffic to unique and filled with added value for the site user.

It’s Been Great, But Dear God It’s Boring!

We had a sit down and worked out how much time we were spending on average doing this important, but frankly simple, task. You ready?

Time Kirsty Spends Writing & Posting Content: 35 Hours Per Month

Time Duncan Spends Posting Content: 40 Hours Per Month

Total: 75 Hours Per Month

Thats An Awful Lot Of Hours!

Not only is that a mahoosive chunk of time, I realised that it also represented a bottleneck. I’ve been outsourcing some content writing for quite some time now to increase output.  However, Duncan had no more time he could devote to posting up said content without going mad with boredom and letting other important tasks slide. In fact, for a long time now he’s struggled to keep up with all his tasks and I’ve started “slacking off” because I was getting fed up.

It Occurred To Me That All of This Was Work That Someone Else Could Do. So…

  • I got a friend to write me a Wordpress script that will post all our content for us from a CSV spreadsheet.
  • I increased my order with my content writer(s) so that output was the same as previously, and then added 20% for good measure. All content is now output into csv format by the writer all ready for posting.

This means that not only have I freed up 75 hours that Duncan and I can do something else with every month, I’ve removed a bottleneck that was stopping us from growing the business more quicky.

How Much Has Freeing 75 Hours Cost Us?

Content: £800 per month

Script: £0 (excellent mates rate eh?!)

This means that to free up no less than 5 days per month each (and bearing in mind we only work an average of 17 days per month) we are paying the roughly £10 an hour to have someone else do  tasks we really have grown to hate and therefore have started to do badly.  30% of our workload has now been lifted and at a cost that represents a *lot* less than 30% of our business profits.

Obviously I will have to spend some time every month sorting out who is writing what, but I’m hoping to get that down to about a morning’s work at the start of each month.

I Feel Great!

It’s a great feeling to have finally sorted this out. Words can’t express how good I feel so I shall leave y’all with a picture from my recent wee break that really sums it all up.

IMG_1064

Ahhh… that is SO much better ;)

P.S. I’m hoping to now have a little more time to spend on here engaged in writing I really do enjoy :D

This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Today Is The First Day Of My New Affiliate Life…

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Recognising When Your Work System Is No Longer Efficient

Today I realised it has been just over a year since I cut my working hours and implemented a new work structure.  It has been a pleasing success and it has been a massive help in me pushing on my business to new heights and really forging ahead with a series of new sites which I’ve launched over the last 12 months.  Taking a structured approach has really been hugely beneficial for me. Until Now.

Scale and Replicate? Well, Up To A Point…

The issue I’m currently having is that a formulaic approach lacks imagination.  I have my daily set tasks but I’m starting to lose faith at the moment that they are actually the right ones, or even a good use of time relative to the results that they are producing now I’m entering a “maintenance phase”. By that I mean I’ve set up lots of sites and am now concentrating upon building up the income I get from them.

The truth is, my scheduled 2 hours per day of content writing has started to bore me dreadfully.  And so dreadfully that once I’ve done my allocated slog I’ve lost the passion and imagination to do very much else. I think it was workable before because I could focus on the end result – a series of sites to diversify my income. However, now I think I need to step back and take a look at the bigger picture.

Much Like Breaking Up… Letting Go is Never Easy

It’s a bit like splitting up with someone. You get that uneasy feeling that being with them just isn’t working out as well any more. Writing all those blog posts myself enabled me to really boost up the content and traffic on my sites as well as keeping an eye on longtail traffic opportunities.  However I’m increasingly not getting all the content I have scheduled for myself done. Because I simply don’t want to write it.  Even worse, my avoidance strategy (busying myself with some largely irrelevant bit of analysis or research) then extends beyond the blogging and starts to drag the rest of the day down.

It’s Not You, It’s Me

The thing is I’ve increasingly been realising recently that I need to take a dose of my own advice. Is that two hours every day being spent “working smarter” or am I just doing it because it’s permanently written into my daily action sheets? In the last couple of weeks I’ve realised the following: -

  • My many daily blog posts contribute to site traffic, but are less likely to generate sales than other more highly targeted pages.
  • It probably doesn’t matter any more whether its me writing the posts or someone else. Despite knowing hee haw about affiliate marketing my mother is managing to do a beautiful job of writing content for my sites. She’s even posting it up into HTML templates with extreme ease despite having no web design skills whatsoever. It takes me about 30 mins a week to create a work list for her detailing which articles I want done.
  • Continuing to write my own content of this nature is probably not the most efficient application of my skills.
  • If I outsource some or all of my daily blogging I will instantly have 2 hours free each day to use in other ways.

In Other Words… It’s Just Not Worth Me Doing It Any More!

I’ve already got some fledgling ideas about how I’m going to free myself from this task. Getting bestseller lists from merchants to create the areas to write posts about, creating structured spreadsheets for content writers to work from. However I shall consider them more carefully and perhaps do another post when I have it all worked out.

My aim now is to reduce my time spent writing from around 30 hours per month, to just 3 or 4 hours spent managing the writing process whilst I get other people to do it for me.  If I can concentrate for long enough in the building site that is laughingly known as my home at the moment I may just be able to come up with something.

I’m off to the mountains today for 2 nights to celebrate my birthday. Perhaps it’ll all become clear then ;)

This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Recognising When Your Work System Is No Longer Efficient

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