I had an e-mail from the lovely Nicola recently following up a previous plea for help with a note to let me know how she was going and to ask me to take a look at her new site and give her some thoughts.

Hi Kirsty

Well since I first emailed you I have got my first AM site up and running.  www.babychamtrainers.co.uk it has been up since 21st August
and I have made my first sale with a massive commision of 88pence, but still was very excited to see a sale and I’ve got to start
somewhere (won’t be giving up the day job just yet though).

I’m spending around £1.50 – £2.50 a day on ppc which seems to keep me at the top of google most of the time.

Any thoughts or suggestions would be appreciated.

Look forward to hearing from you.

Nicola

Hi Nicola,

That’s a really good niche site to hone your skills on for a first  effort.  I think too many people try to do a massive website about lots  of products and that ultimately slows down the learning process.

And congratulations on that first sale – it’s a bit of a buzz eh?!

I think you need to make your home page look a bit more like a merchant  product page, I think the “click to see products” text will increase the  number of people who land on the site and then leave immediately.

Here’s an example of a product landing page I’ve recently completed: -

http://www.personalisedgiftsuk.com/personalised-football-books/celtic-football-club-book/

(site is not quite finished yet, but you get the idea!)

I use pages like that a lot of the time and they have an excellent click  through rate.  I’m not suggesting that you have to come up with  something like that to make your site work – but a little bit of HTML  popped into the Wordpress framework can go a very long way!  If you can  work at getting good “calls to action” on your page that will encourage  people to click through to the merchant that will also help.  A nice  product picture, linked through to merchant with a bit of link text  beside or underneath that says Browse More Babycham Trainers >> will  also work.

Alternatively, Easy Content Units look great and can create a nice  professional looking product area.

http://www.easycontentunits.com/

I’d also start doing some posts about some of the product lines you’re  covering, describe what they are and why you think people would want to  buy them.  I tend to do this in my blog post titles and it works really  well for getting in free traffic.

For example: – Multicoloured Canvas Trainers by Babycham Footwear

Or

Black Trainers with Pink Laces by Babycham – Hot 80s Style

Or

Babycham Basic Strap Trainers – Cool Velcro Fastenings!

What content like that does is draw in traffic both from people who  already know they want to buy Babycham Trainers but also from people who  know they want shoes with Velcro fastenings.

If you can, do some link research or ask around in forums and see if you  can get some backlinks to help the site bring in some organic traffic.

I’d also get your side menu populated, as it’s currently looking a bit  bare.  The more navigation / information options you give your visitors  the better chance you have of converting to a sale.

Finally, change your home page title from Babychamtrainers.com to Buy
Babycham Trainers UK : Designer Trainers – or similar.   Your main
product title as all one word will weaken the SEO strength of the page.

One thing you have done that could cause you issues later is buying a  domain with a trademark in it.  I’ve known a few affiliates put a bit of  work into such domains only to have them whipped off them by the brand.  Some brands seem very worried about this whilst others don’t pay any  attention.

I hope this helps you in your affiliate efforts!

This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Ask Kirsty – Please Review My First Affiliate Site!