This is a question I answered a while ago and then forgot to publish when my parents were here (note to self, use the Wordpress scheduling tool!). Someone needed help making their cake tin site a little more sweet and I was glad to help!

Hi Kirsty,

Am an avid follower of your blog and thought I would drop you a quick message to ask for some feedback on a website that we have. www.caketins.org.uk is the website and I’m looking for your feedback on how well you feel the site works?

We are getting a steady stream of visitors now the site has been live for around 5 months.

Most days we make a sale so I’m just looking for hints and tips on where you think we could improve, especially around increasing conversion?

That is a pretty nice looking site, so well done on putting it together. A sale a day is steady progress as well.

I think there are probably a few more things you could do to polish your offering and improve the performance of the visitors that you are getting as well as attracting in more. I’ll try to create a list here for you to action!

Overall structure of pages – I think this could be better. There’s an awful lot of text floating around and not enough in the way of images that will immediately show your visitors that you have some pretty darned attractive cake tins to sell them.

Calls to action – I think these could be improved dramatically. Get some nice looking graphic buttons or include a big bold link with Shop Now >> or More Info >> If you do use a link, make it bigger and bolder than the surrounding text. People don’t read internet pages properly so you really need to hold their hand when herding them through to the merchant.

Traffic Funnelling – When I clicked on your side menu (which is quite nicely done and visual) I expected to immediately see some more cake tins. However I was instead presented with a series of hard to see text links requiring me to drill down 3 levels. I believe you’re probably still working on this section right now, however I think you’d be hard pressed to keep people’s interest after the first page, so this needs some work. I suggest no more than 2 clicks within the site before you are ushering them on to the merchant.

The actual menu structure you’ve created for your shopping sections makes a lot of sense, so well done there. However I’d add some more unique content to try and get in some additional traffic around these areas. Write at least a couple of hundred words for each section and team them up with the nice images and calls to action mentioned above.

The Home Page – needs to immediately offer some great product options and have a nice strong structure. Create some nice offers and buying options that visitors will immediately see. The homepage should be showing the best selling products that you know a lot of people are interested in buying, or be showcasing top site sections.

Navigation – It would be great if you are able to offer people a shop-like navigation either on your top or one of your side bars. People do look around for these and they can help make your site look a lot more polished.

This post is from: Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Ask Kirsty – Please Review My Niche Affiliate Site