With an economics background it's no surprise Lee McCoy managed to wrap his head around the big G's ever changing algorithm. The driving force behind Get Visible Lee has recently launched a number of popular sites including easter-eggs.org.uk. Lee's writing is always incisive and often includes some great SEO case studies - a must read for those that want to learn white hat techniques!

Homepage: http://www.leemccoy.co.uk/default.php